
SongBird Spotlight
Looking at brand and small business challenges through a creative lens. Check out our latest blogs and step outside of the box and into the spotlight!
School’s out: Summer marketing strategies for kid-focused brands
Here are some summer marketing strategies to help you connect with parents and families over the summer and keep customers coming back long after September rolls around.
Navigating changing consumer behaviour: Tips for women-owned and women-serving businesses
Consumer behaviour isn’t just shifting – it’s transforming. The way people discover, engage with, and commit to brands has fundamentally changed, driven by technology, social values, and economic uncertainty.
For women-owned and women-serving businesses, these shifts offer both challenges and opportunities. Whether you're a boutique brand, a service provider, or a purpose-driven organization, adapting to evolving consumer habits is essential to building trust and growing your business.
Here are five key consumer behaviour changes—and tips to help your business adapt and thrive.