SongBird Spotlight

Looking at brand and small business challenges through a creative lens. Check out our latest blogs and step outside of the box and into the spotlight!

Marketing Felicia Guthrie Marketing Felicia Guthrie

Leveraging events and sponsorships for summer success

Many outdoor and community events get a lot of foot traffic and at times, cater to specific audiences, so it gives you the opportunity to not only reach your target audience, but to also connect with them in person and to reach new people. It’s also a great opportunity for your audience to test out your products and to learn more about your business.

Here are some tips for leveraging events and sponsorships for summer success. 

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Marketing, Strategy Candace Huntly Marketing, Strategy Candace Huntly

8 tips for planning summer brand events

Planning for some fun summer brand activations and other types of events can also help to associate your brand with summer fun. If you haven’t already started planning this you are a little behind, but not to worry! You can still pull something together. You just have to be focused on getting it done. Plus, there are ways to do things more last minute as well, so read on!

Here are 8 tips for planning and running a successful event in the summer.

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